Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning legal same-sex weddings.

Separating Your Website for Straight and Gay Clients

Bernadette Coveney Smith - Monday, December 14, 2009
When I was speaking about gay weddings to a group of wedding professionals recently, one of the questions I was asked was whether vendors should create one website targeting engaged straight couples and another website targeting engaged gay and lesbian couples.

I strongly advise you not to do this.

Despite your best intentions, this will make you inauthentic:

  • Your straight clients will find the gay website and the more open-minded of those couples won't respect you because you're afraid to be openly inclusive.  The less open-minded ones will also find your alternate site and may be offended.
  • And I promise you that the gay clients will find the straight website and will think you're afraid to indicate your support of gay couples on your regular site.
There's no reason you can't have one smartly written site with inclusive photos, assembled in a way as to not offend straight or gay couples.  I know this is a delicate act - but it can be done.

Have you considered having two websites targeting each the straight wedding and the gay wedding market?



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