Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning legal same-sex weddings.

Rainbows and Pink Triangles

Bernadette Coveney Smith - Thursday, July 08, 2010
I recently spoke to wedding professionals in DC and one of the points I made is that gay couples don't like to be tokenized.  Despite your best intentions, it's annoying for us to hear things like, "I went to college with a lot of gay people."  And if you are a wedding vendor, there is no need to put rainbows on your website. There are better ways to show your inclusivity.

Truthfully, modern gays and lesbians aren't that into rainbows.  They have a lovely meaning and the meaning of the pink triangle is very powerful - but we find both symbols to be cheesy and dated.  Rainbows and pink triangles aren't going to offend gays and lesbians, nor are they politically incorrect.  But they are very "old school."  So while you can put rainbows in your marketing materials, you might find that the modern engaged gay or lesbian couple isn't into it.  

If you choose to use a symbol, a more modern alternative is the HRC symbol, the yellow equals on the blue background.  You may see this on bumper stickers - it's very common and we all know what it means.

Do you use rainbows, pink triangles or other symbols to signify your support of LGBT individuals?
 




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Comments
April commented on 11-Dec-2009 12:42 PM
Fantastic information.
Miriam commented on 11-Dec-2009 02:10 PM
Gay couples don't like to be tokenized. Amen, amen, amen.

Jen Williams commented on 08-Jul-2010 05:54 PM
I agree about the rainbows being dated, plus it just seems tacky. Why do they need to be 'identified' at all? They're just like any other couple.
Bernadette Coveney commented on 08-Jul-2010 09:45 PM
Jen, they are like any other couple except they're a minority. You may be wonderfully open-minded but I hear horror stories of others who are not. This means that many same-sex couples have a fear of who to trust and have to come out each time they meet a wedding vendor.
Jen Williams commented on 09-Jul-2010 12:23 AM
That makes me so sad :(

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