Question: What are the financial benefits as well as ramifications for vendors who choose to either work with gay couples or not?
Answer: The obvious benefit is that there's money to be made! Weddings are big business and every client - gay or straight - is money in your pocket. However, if you are very proactive and "out" about marketing to same-sex couples you run the potential risk of offending potential straight clients. You may say to yourself, "I wouldn't want that kind of straight client anyway..." but a lot of businesses can't afford that risk. There are ways to discreetly attract gay clients without your straight clients noticing or caring.
Do you have any burning questions for me? Ask them here and I'll answer in an upcoming post!
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