Question: Should vendors specifically state in their marketing material that they are willing to work with gay couples or is inclusive language sufficient? What are some other ways they can be sure their marketing materials are inclusive?
Answer: That is a business decision each vendor will have to make. Inclusive language is the minimum I'd recommend and if you are not afraid of potentially losing straight wedding business, then it would be great to have language and/or photos that specifically mentions same-sex weddings, civil unions or commitment ceremonies.
Go through all of your marketing materials and circle every instance of "bride" or "bride and groom" and replace those terms with "couple", "client", "brides and grooms" or something else that is non gender-specific. That is a good start to making your materials inclusive.
Do you have any burning questions for me? Ask them here and I'll answer in an upcoming post!
Comments
Straight or gay, a wedding is a wedding.
course because the entire last week (1 hour + Q&A + homework) is dedicated to marketing! Thanks for writing!