Question: How can vendors expect the wedding market to change and be prepared for it as more states legalize gay marriage? What is the wedding market like in areas where gay marriage isn't legal? Should vendors be marketing to gay couples even if they live in areas where gay marriage isn't legal or there isn't a high population of gay people?
Answer: First of all, vendors should be aware that it's going to change and that they need to be prepared and get ready now! They don't want to be behind when the tide turns in their state. It's much better to be pre-emptive than to have to play catchup! Our certification course is a great primer to prepare your business for gay weddings.
Same-sex couples who live in states where same-sex marriage is not legal frequently travel to states where it is (like Massachusetts and New York) and have a legal ceremony, then have a big party back home. Those big parties can sometimes have big budgets and be very much like a wedding, so there is absolutely no harm in marketing now.
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