Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning legal same-sex weddings.

"Love is Love is Love"

Bernadette Coveney Smith - Tuesday, June 15, 2010
I'm an AmeriCorps alum and our slogan is "putting idealism to work."  I think being a producer of gay weddings and an educator about gay weddings is a pretty idealistic career. 

I love meeting wedding vendors who say to me, "I'm so supportive of gay marriage. There's no difference between a straight wedding and a gay wedding.  Love is love is love!"

It's very sweet.  And it's very idealistic.  And then I hear stories like the one I heard from Lacy Branch in St. Louis where she got a call from a same-sex couple and she was the only planner in her area who would talk to them.  And the story from Kelly Karli in Vail who received a call from a guy almost embarrassed to tell her that he wants to go in drag on his wedding day. And these stories are part of the reasons gay weddings are different.

Of course when I was 27 and my company was brand new, I was ultra-idealistic and while I still have a good solid sense of that idealism, the reality of spending six years working with couples seeking acceptance and equality changes that.  I'd love to put myself out of business someday.  But until then, it's important to remind yourself that gay weddings are different.

Just ask any same-sex couple living in one of the 45 states where their relationship is not recognized.

If you're a wedding vendor who believes that "love is love is love" and you still have photos of straight couples plastered all over your site with the phrase "bride and groom" everywhere, then please start walking the talk.



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Comments
Sally commented on 15-Jun-2010 10:24 AM
For vendors serving gay and hetero markets, what's the best way to balance both worlds and not be too offensive to either group? Should all references to brides and grooms (in any combination) be replaced with "spouse" or a similar generic term?
Bernadette Coveney commented on 15-Jun-2010 10:27 AM
Excellent question. You can balance both by saying "brides and grooms", "couple", "client", "newlyweds" or yes, any other generic term, or no term at all.
Alexandra Jusino commented on 15-Jun-2010 10:57 AM
Forty five states that don't recognize gay marriages? I didn't realize there were still that many? And sadly Illinois is one of them. It seems like we've moved forward but it just feels like we still have a LONG LONG LONG way to go. Good Post Bernadette!

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