Gay Weddings are Good for Business

Gay Wedding Glossary

Heterosexism/Heteronormative: Actions, attitudes and institutions that reflect the assumption that all people are heterosexual. Often functions through omission and language. For instance, forms that use “husband” and “wife” instead of “spouse”or "partner" - or the common exclamation about a charming young child, “Oh, she is going to break some boy’s heart!”

Heterosexism is rampant in the wedding industry, particularly with the wide reference to "the bride" and all things "bridal."  Heterosexism is different from homophobia in that heterosexism is often accidental and even the most well-meaning people are guilty of expecting one bride and one groom.