It's a good idea. Why? It's just good for business.
According to the articles:
- Gay and lesbian tourists were expected to spend an average of $2,300 for vacations during the spring and summer whereas heterosexual travelers planned to spend $1,500 for the same period, according to Harris Interactive, a research firm.
- Gay and lesbian buying power has been estimated at $690 billion and is expected to reach $835 billion in 2011, according to a Witeck-Combs/Packaged Facts survey.
- The median household income of gays and lesbians is $86,400 and they spent $70 billion on travel last year, according to Community Marketing Inc.
- Philadelphia reports that every $1 spent on their marketing effort generated $153 in visitor spending and that gay overnight visitors spent twice as much as general overnight visitors.
Keep in mind that of those three areas, only Massachusetts has legal gay marriage. These advertising dollars aren't even targeted to engaged gay and lesbian couples.
Is your city or state doing anything to attract gay and lesbian tourists?
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